The current state of the ocean shipping industry is unsustainable. Freight rate volatility, unenforceable contracts, booking downfalls, shipment rollings, compromised service quality, and blanked sailings impact everyone in the industry. Existing processes are manual, shippers, carriers and NVOCCs have an opportunity to leverage new digital solutions.
When the ocean container industry deregulated, the industry changed fundamentally, with declining service levels, bankruptcies, and
unexpected disruptions. Most other industries evolve and normalize after they are deregulated, but the container shipping industry
remains in an unsustainable state. Transformation is desperately needed.
It will take people who know container shipping and understand logistics working together to solve the challenges.
As an industry, we must be prepared to change.
In an environment defined by no-shows, rollings, cost cutting, service slashing and holding out for better rates, no one wins.
By applying proven best practices and providing new incentives for change, a digital transformation to a virtuous cycle is possible.